1 The London Pavillion, Piccadilly, W1J 0DA

What is being proposed

Display of six digital advertisement displays within existing recessed historic signage niches, comprising two digital displays each measuring 1.28m ×1.80m on the Shaftesbury Avenue elevation and four digital displays each measuring 1.00m × 1.50m within the Great Windmill Street colonnade. (Linked with 26/06151/LBC)

Description as published by Westminster.

What this could mean for you

These are the effects a proposal like this most often raises. Each one is a material planning consideration, so each can form the basis of a comment.

• Character of the area

Derived automatically from the proposal wording. Read the full application before relying on it.

Timeline

1. Received

   8 Sept 2026 · Submitted to the council

2. Validated

   8 Sept 2026 · Checked and published

3. Comments close upcoming

   15 Oct 2026 · Last day to have your say

4. Decision due

   3 Nov 2026 · Target date, often slips

5. Decided

   Not yet · Outcome published

Key facts

Reference

26/06128/ADV

Authority

Westminster

Address

1 The London Pavillion, Piccadilly, W1J 0DA

Postcode

W1J 0DA

Type

Advertising and signage

Scale

Minor

Applicant

Not published

Agent

Not published

Received

8 Sept 2026

Decision due

3 Nov 2026

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